The Native Experience Podcast: Translation, localization and multicultural marketing discussions
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.
Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.
Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:
- The evolving methodologies behind effective translation and localisation
- The importance of co-creation in developing content that triggers behavioural change
- Case studies on successful (and unsuccessful) in-language efforts
- Emerging trends and technologies reshaping the industry
The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#016: Driving the User-centric Uber Experience with Renato Beninatto
In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights.
This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving them 4 million dollars per year.
We delve into the concept of quality in language and how it differs for different content and products. We also talk about driving and developing products and initiatives with the end consumer in mind.
Renato's vast experience in international consulting, market research, and sales and marketing provides valuable insights into creating truly native experiences for diverse audiences. Tune in to gain a deeper understanding of the complexities of language quality and its impact on localization and translation.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Chairman and Co-Founder of Nimdzi Insights, Renato Beninatto brings decades of experience everywhere he goes.
With extensive experience in international consulting, market research, sales and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide.
In addition to his work at Nimdzi, Renato is also the co-author of The General Theory of the Translation Company, a co-owner of MultiLingual Media, an adjunct professor at the Middlebury Institute of International Studies at Monterey, and a frequent industry speaker.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
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